Art of Crafts

I used to hear from my father when I was little, and I wouldn't believe that "craftsmanship is an art." What could be art as simple as buying and selling things or giving and receiving money? So would a skill be sought in such simple and simple things?

I understood what my father meant when I saw the "shopkeepers" who did not take your greetings later, took on the role of a satiated seller and did not take care of you, were unable to take two sweaters off the shelf, and looked almost like swearing behind you when you left the shelf without shopping. It turns out that this work is really art. It turns out that it really required some serious skill.

I remembered later again: As a child we used to be told a story. Once upon a time there were two men selling honey. The property of one of them was better than the other. However, customers prefer more than the other, nobody stops by ours. One day he opened the subject to a friend and asked. The answer given by his friend also summarizes the subject: “You sell honey, but your face sells vinegar…” It means that it does not work by displaying quality products, one more beautiful than the other. We need a smiling face, a sweet tongue, patience, and even more perseverance ...

"If you do what you love, you are not considered to have worked for a lifetime," Confucius said centuries ago. Craftsmanship also requires this: loving the job, adopting service to the customer as a principle, and being willing to learn this art.

The art of selling is actually valid in all areas of life. The famous author OG Mandino, in his book "The World's Greatest Seller" translated into 22 languages, "We are not actually a salesman, isn't our success and happiness in life largely dependent on how we sell ourselves to others?" he asks. It is not difficult to see how accurate this determination is as we see that those who differentiate and position themselves well in the competitive environment getting more and more difficult with each passing day. The art of craftsmanship is an art that can only be learned by those who really want to do it. And I guess only those who perform this art like a man will understand their customers, each of whom is 'human'.

Actually, there is no need for all these words. However, a single rule hanging on the walls of all businesses used to be valid before, and it will always be valid from now on: "The customer is always right ..."

Stay on the line…

Abdullah Cem Yaşar

Copyright @ Abdullah Cem Yaşar

With the mission of adding value to human life, I have been working in the field of communication for 15 years ...

Abdullah Cem Yaşar